February 13, 2024

321 plans to launch 5 new startups in 2024 and has a board of serial-entrepreneurs

Table of contents
Note for template users:
To make this Table of contents fully functional, connect it with your preferred script (e.g.,
Finsweet).

321 is at the origin of a new innovation model that allows large companies (CAC40 and SBF120) to launch new startups or spinoffs, with a 100% entrepreneurial approach.

The role of these two new members will be to support the company in the development of its strategy and development in France.

321 is taking the opportunity to expand its offer, deploy a corporate Startup Studio within a large French group and accelerate its development through an external growth plan.

Paris, February 13, 2024 - 321's ability to launch promising startups is based on a unique network and a methodology that combines the strengths of large companies with the execution capacity of the 50 serial entrepreneurs gathered in the startup studio. The 321 method, which makes it possible to identify and evaluate new business opportunities and to move very quickly from idea to growth phases, has attracted a board of entrepreneurs.

A board of serial entrepreneurs

Gilles Babinet, an emblematic figure in digital transformation, brings an unparalleled strategic vision. A seasoned entrepreneur, founder of eight companies, and co-president of the National Digital Council since 2021, he embodies audacity and versatility in the business world. (member of the Government AI Committee, “Digital Champion” for France at the European Commission).

Gilles BianRosa, a visionary in technology, infuses innovation and creativity. With 20 years of experience in Silicon Valley and Europe, he has launched new products and services internationally, combining innovation and the generation of new growth drivers (co-founder Vuze, ex Samsung, SoundCloud, N26 and currently Chief Operating and Product Officer at Kraken).

Each member was chosen for their entrepreneurial background and three key dimensions: the ability to deploy an innovative model, expertise and authority on key themes (fintech, retail, energy, climate, climate, deeptech, AI).


Alongside co-founders Patrick Amiel and Romain Ledru-Mathé, this team provides a precise understanding of innovation challenges in various markets, as well as an intimate understanding of the challenges and opportunities that fast-growing start-ups face.

These entrepreneurs are inspiring figures in innovation and entrepreneurship in Europe, we are excited to benefit from their critical perspective and expertise. At 321, we have invented a new innovation model, and we will be stronger with them to make 321 the best option for launching new businesses, operating in concert between entrepreneurs and large companies.” Patrick Amiel, CEO of Corporate Startup Studio 321.


5 new startups in 2024


After launching three new startups in 2023, in various sectors such as Web3 (Stables with PMU), legaltech (Angelaw with August Debouzy) or even a fintech with BNP Paribas, 321 has set itself the objective in 2024:


- The launch of five new startups,
- The recruitment of around sixty employees for the 321 core team and the startups,
- The acceleration of its development through an external growth plan to establish the leadership of 321 at the French and European levels.

Expansion of the innovation model


Today, 321 is also expanding its offer and offers large companies the following:

- Launch startups in 6 months by identifying market opportunities to innovate quickly, at the pace of the market, and ensure long-term synergy.
- Help large companies to spin off activities in order to audit their assets, then to accelerate their development by creating a dedicated structure and involving entrepreneurs to get these new businesses off the ground, setting up an internal startup studio to industrialize the launch of new businesses.

This new board and these new goals represent a strategic step for 321, consolidating its reputation as a key partner for large companies seeking to remain competitive and innovative in a constantly changing landscape.

About 321:

321 is a startup studio that launches new businesses with large companies (CAC40/SBF120) in 6 months. 321 offers a new “Venture Building” model developed by entrepreneurs and supported by international groups. Co-founded in 2019 by Patrick Amiel and Romain Ledru-Mathé, it is the French Startup Studio of reference for large companies that want to find new sources of growth and innovate at the pace of the market.

Press contacts - Agence Raoul:

Alexandre Costes - alexandre@agenceraoul.com - 06.72.71.97.98

Alyssa Zayani - alyssa@agenceraoul.com - 06.59.09.00.56

Where corporates build champions

Paris, Athènes, Dubaï