Paul Lê honored us with his presence for our ”Meet Founder” of Thursday September 19, 2024. Starting from nothing, he founded La Belle Vie, bought Frichti and now employs 600 people, excluding deliverers. What is the secret of such success?
The La Belle Vie adventure follows various entrepreneurial attempts by Paul Lê in various fields.
In 2015, La Belle Vie's business focused on the delivery of breakfast and aperitifs. It faced big players (Carrefour, Auchan, Leclerc) who were still competing and new entrants (Getir, Gorillas) who left their neck.
Paul Lê was generous enough to share with us the adventures that paved his way to success, and especially how he managed to get by each time. The experience ofentrepreneurship is made up of ups and downs and to be able to reach heights you need to have a resilient and reckless character.
La Belle Vie ended up being very successful, in the field of instant grocery delivery, with quality products. La Belle Vie is now in full growth and leading in Île de France.
After several Fundraising accumulating more than 40 million euros, a final round led by Blast Club at 2.8 million euros has just been achieved.
