Le direct-to-consumer(D2C) : conclusion

Recent developments in the world of distribution, challenged by online platforms, changes in consumer behavior and the emergence of new 100% digital brands, have led many brands to take an interest in direct-to-distribution models. -consume.

In a context of a global pandemic that is set to last, D2C thus becomes an essential know-how to develop for brands, in order to be able to reach their customers wherever they are.

As we have seen, it is therefore necessary to ask the right questions upstream to think about the viability of this model and its relevance in terms of value proposition, in order to define in particular the best way to get started. Indeed, direct-to-consumer distribution involves developing many new areas of expertise, which do not necessarily exist internally among established brands.

While some groups have chosen to acquire these skills through acquisitions of smaller brands or technology companies, others have chosen to systematize direct-to-consumer learning by relying on startups. internal studios in charge of developing new D2C initiatives. In any case, it is often useful to be supported in this strategic reflection and a test and learn approach.

This is why 321founded launched the D2C Launchpad in 2020, a unique device to support brands in creating a direct-to-consumer business in less than 6 months.

By consolidating cross-functional expertise (branding, growth marketing, tech, logistics and customer service) and an entrepreneurial taskforce, the D2C Launchpad makes it possible to quickly validate the D2C opportunity and deploy a full-scale test.