Mobility
For more efficient, smarter, more humane mobility
Change course
Without Undertaking Down
New uses
Climate transition
Electrification
Economic model to be reinvented
What 321 delivers
Launch of a spin-off
Creation of a subsidiary dedicated to low-carbon urban logistics for European city centers.
Creating a new product or service
Development of an intermodal subscription offering combining bicycle, public transport and VTC.
Starting a business from scratch
Launch of a startup operating a network of fast charging hubs for electric commercial vehicles.
Accelerating your growth thanks to an operating partner
Reinforcement of operational efficiency and expansion into three new markets for a long-distance carpooling service.
Mobility —
Rethinking field action
Building a marketplace
Differentiating in 18 months
Background
A startup accelerator in the mobility sector wanted to position itself on the fast-growing market for electric micro-mobility (bikes, scooters, scooters), a market that has exceeded one billion euros in France. The objective was to capture a significant part of this market with a differentiating concept.
Approach
Following a scoping phase, a new entity called Chango was designed: the first French marketplace dedicated to light electric mobility, with an enriched purchasing experience (product tests, comparisons, services). The launch strategy was based on 3 pillars: traffic generation, first income through affiliation, then implementation of a marketplace model.
Impact
In 18 months, Chango was launched with a founding team of 4 people. Results: €500,000 in sales in 6 months, 100,000 unique visitors per month, 20% monthly growth. The project was then sold to another player following a change in shareholder strategy.
urban routes in Europe could be covered by micro-mobility solutions by 2030.
Source: McKinsey, 2023
will be invested in the electrification of vehicles in Europe between 2022 and 2026.
Source: Transport & Environment, 2023
shared mobility users expect a 100% digital interface.
Source: Deloitte Global Automotive Consumer Study, 2022