Real estate -
Real Estate Redesigned Through Use

What was valuable yesterday
Is No Longer Enough Today
New uses
Climate challenges
Execution speed
Strategic differentiation
What 321 delivers
Business evaluation
Analysis of the profitability potential of a digital rental management service for individuals.
Launch of a spin-off
Creation of an entity dedicated to the energy renovation of tertiary buildings, backed by a real estate group.
Accelerating your growth thanks to an operating partner
Optimization of operations and structuring of commercial strategy for a proptech player in the scale-up phase.
Evaluation of action plans
Strategic and operational audit of a plan to transform a portfolio of assets into flexible housing.
Real estate —
Responding to urban uses

Managing the Silent Crisis
Strategic participation
background
A large engineering and land use planning group, a minority shareholder in a startup specializing in B2B/B2G territorial data, was facing commercial stagnation in it, in a context of departure of the manager. He wanted to define an action plan to relaunch growth and align strategic ambitions.
Approach
A rapid diagnosis was carried out on 4 dimensions (value proposition, commercial traction, team, finances). An action plan has been formulated: strengthening the offer, projecting growth scenarios with financial estimates, and creating a typical portrait for a future CEO capable of scaling up.
Impact
The recommendations allowed the group to clarify strategic redeployment options. The plan is being implemented with a concrete roadmap, measurable goals, and targeted actions to maximize the impact of the asset.

of major real estate groups consider innovation to be “central but difficult to achieve.
Source: PwC Emerging Trends in Real Estate Europe 2023
of companies have been looking to reduce their real estate footprint since the generalization of teleworking
Source: CBRE Occupier Survey, 2023
institutional investors want to integrate ESG criteria into their real estate portfolios
Source: INREV Investment Intentions Survey, 2024