Realty

Real estate -

Real Estate Redesigned Through Use

Focus on solutions designed for real uses.

What was valuable yesterday

Is No Longer Enough Today

New uses
flexibility, hybridization, integrated services.
Climate challenges
renovation, carbon neutrality.
Execution speed
crucial time-to-market.
Strategic differentiation
break out of the standard model.
CHALLENGES

What 321 delivers

Business evaluation

Analysis of the profitability potential of a digital rental management service for individuals.

Launch of a spin-off

Creation of an entity dedicated to the energy renovation of tertiary buildings, backed by a real estate group.

Accelerating your growth thanks to an operating partner

Optimization of operations and structuring of commercial strategy for a proptech player in the scale-up phase.

Evaluation of action plans

Strategic and operational audit of a plan to transform a portfolio of assets into flexible housing.

VISION

Real estate —

Responding to urban uses

Imagine user-centered services
modular housing, coworking, third places
Experimenting with New Models
Energy or Rental Properties via Agile Pilots
Create offers based on data
And the Real Uses, Not the Norms of the Past
Lorem Ipsum
Patrick Amiel
Co-founder & CEO @321Founded

Managing the Silent Crisis

Strategic participation

background

A large engineering and land use planning group, a minority shareholder in a startup specializing in B2B/B2G territorial data, was facing commercial stagnation in it, in a context of departure of the manager. He wanted to define an action plan to relaunch growth and align strategic ambitions.

Approach

A rapid diagnosis was carried out on 4 dimensions (value proposition, commercial traction, team, finances). An action plan has been formulated: strengthening the offer, projecting growth scenarios with financial estimates, and creating a typical portrait for a future CEO capable of scaling up.

Impact

The recommendations allowed the group to clarify strategic redeployment options. The plan is being implemented with a concrete roadmap, measurable goals, and targeted actions to maximize the impact of the asset.

60%

of major real estate groups consider innovation to be “central but difficult to achieve.

Source: PwC Emerging Trends in Real Estate Europe 2023

70%

of companies have been looking to reduce their real estate footprint since the generalization of teleworking

Source: CBRE Occupier Survey, 2023

82%

institutional investors want to integrate ESG criteria into their real estate portfolios

Source: INREV Investment Intentions Survey, 2024