Consumer products & retail -
Reinventing retail
Trade must come out of inertia
To stay in the race
Demanding customers
Environmental pressure
Slow execution
Impact loss
What 321 delivers
Designing a Strategy for a New Business
Definition of a launch plan for a D2C offer of premium food supplements.
Création d'un nouveau produit ou service
Développement d’un service de consigne circulaire pour une marque de cosmétique bio.
Accelerating your growth thanks to an operating partner
Structuring international e-commerce operations for a fast-growing DNVB.
Identifying startups to support your growth
Mapping startups specializing in omnichannel customer experience to modernize your distribution network.
Consumer product & retail —
Reinventing innovation
Operational problem
to the marketable product
Background
A major French distributor was facing a competitive threat: a new player was offering more economical home grocery delivery thanks to an innovative logistics model. Faced with very high delivery costs, the distributor wanted to create a new service that would both optimize its own deliveries and offer it to other e-retailers.
Approach
For 6 months, a team of 8 experts (mathematicians, data scientists, developers) worked on the mathematical modeling of the problem. A yield management algorithm has been designed to influence customer niche choices and build ultra-optimized delivery routes. A POC was tested in 2 logistics hubs.
Impact
The service went into production, with nearly 50,000 optimized orders, allowing a 7% reduction in delivery costs (up to 10% in simulation). At the same time, the customer's data teams have gained a better understanding of user behaviors and their sensitivity to price.
of retail managers say that their organization is not innovating fast enough to keep up with the market.
Source: Capgemini, Retail Innovation Report 2023
of annual growth for D2C brands since 2020, compared to less than 3% for traditional brands.
Source: eMarketer, D2C Growth Forecast 2022 - 2024
R&D investments in retail are redirected towards customer experience and digital technology.
Source: Deloitte, Global Retail Outlook 2024