Travel & Tourism -
Make the Offer Responsible to Keep Its Promise
Inventing new experiences,
without altering the essential:
Hyper-personalization
Ecological transition
Geopolitical instability
Incomplete digitalization
What 321 delivers
Designing a strategy for a new business
Definition of a model of eco-responsible immersive stays for urban travelers looking for reconnection.
Accelerating your growth thanks to an operating partner
Optimizing customer journeys and scaling up a platform for booking local experiences.
Supervision and execution of action plans
Management of the redeployment of a hotel offer in Southern Europe, with a focus on the digitalization of the customer experience.
Identifying startups to support your growth
Mapping startups specialized in sustainable tourism and dynamic price management to enrich your offer.
Travel & Tourism -
Building the Experience of Tomorrow
When a Shipping Company
Invests in local experience
background
A large shipping company carrying several million passengers per year wanted to diversify its services by going beyond transport. She commissioned 321 to explore new opportunities around the tourist experience of travelers.
Approach
A 2-month exploration phase revealed an under-exploited angle: travelers have easy access to transport and accommodation, but struggle to find authentic and personalized local activities. A project has been launched to meet this expectation.
Impact
A new platform called Livelocal was created: a site for booking local activities run by locals, with more than 300 experiences available in western France. This service enriches the experience of 4 million travelers, while promoting the territories crossed.
of travelers say personalized experiences influence their booking decision
Source: Amadeus, 2023
Tourism players believe that generative AI will continuously transform their offer by 2026
Source: Skift Research, 2024
Global tourism revenues exceeded in 2023, almost returning to their pre-Covid level
Source: World Tourism Organization, 2024