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BNP Paribas and 321 join forces to launch a fintech

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This all-in-one solution has been designed to facilitate and optimize payments for all marketplaces.

Fintech is autonomous and is being created thanks to the association of BNP Paribas and the Corporate Startup Studio 321 to develop an innovative and secure solution.

Co-founded by the 321 team of entrepreneurs and financed by BNP Paribas, offers marketplaces a dedicated payment management solution, which guarantees smooth and secure transactions. Fintech aims for rapid penetration into the European payments market and intends to position itself as an alternative made in Europe. Guillaume Massis (ex Intuit, co-founder of Airtag) takes over the management of the startup.

We want to contribute to the creation of a leading player at the service of marketplaces and more generally on the platform of commerce. For its launch, it can count on the strength of BNP Paribas, present across the entire payments value chain and 1.era European Business Bank. Thanks to its offer at the best standard on the market, I am convinced that the team, led by Guillaume Massis, will succeed in positioning La as one of the main payment players for marketplaces. ”, declares Neil Pein, Head of Payment Transformation and New Digital Business at the BNP Paribas Group.

Platform Full service Marketplace payment

Through a quickly implementable API, fintech provides the state of the art of all payment functionalities adapted to marketplaces.

Cash in features

  • Acceptance of payments and access to multiple payment methods, adapted to each market.

Cash out features

  • Automatic redistribution of payments between third party sellers and the marketplace, in instant or standard transfer.

Management features

  • Automated onboarding of third-party sellers based on a proprietary KYC (Know Your Customer) process and global fraud management, powered by AI.
  • A unified vision of all payments, to manage reimbursements, reconciliation, financial reports and performance indicators from a single point.
“From the start, we have positioned ourselves on the highest standards in the industry, in terms of integration, functionalities and technologies, and this at a competitive price.” explains Guillaume Massis, CEO.

Initially, fintech is aimed at European BtoC e-commerce players and in particular at BNP Paribas' leading client marketplaces. Subsequently, fintech could expand to the European BtoB and CToC market, with international sellers.

“Our desire is to be among the leaders on the European market as a marketplace payment solution. While there is significant competition in this market, it is still vast and growing.” pursues Guillaume Massis. “In 6 months, we developed a first complete beta version. With the support of BNP Paribas at our side since its creation, we look forward to an equally dynamic commercial launch phase.”

Fintech marketing is scheduled for the first half of 2024. Until payment institution approval is obtained, the fintech will operate as a BNP Paribas agent.

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