Diversifying its offer: the Mobile.Club & Cleaq alliance is revolutionizing IT leasing

During our last MeetFounder, we had the pleasure of talking with Damien Morin, CEO of Mobile.Club, on a major strategic transaction: the acquisition of Cleaq, a specialist in leasing BtoB computer equipment. A deal that reflects a vision ambitious and a pragmatic approach to development.

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From Save to Mobile.Club: an entrepreneur in search of scalability

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After building and selling Save, the European leader in smartphone repair, Damien launched Mobile.Club in 2018. Its ambition: to democratize the rental of refurbished smartphones with a simple and flexible model. In five years, the company attracted more than 25,000 individual customers and began to see much greater potential.

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From B2C to B2B: a logical transition

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In 2021, Mobile.Club is evolving its model and turning to businesses with Mobile.Club Business, a leasing offer for smartphones and laptops. The support of customers such as PayFit and VINCI confirms the relevance of this strategy. But to quickly capture this booming market, the acquisition of Cleaq is a key lever.

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Cleaq x Mobile.Club: a merger with immediate impact

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In 2024, Mobile.Club bought Cleaq for 8 million euros. Cleaq, known for its ultra-responsive service and robust financing capacity, allows businesses to replace their equipment in 24 hours while simplifying the management of their IT fleet. The union of the two entities creates a reference player capable of effectively addressing the needs of VSEs and SMEs.

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Ambitions 2025: structure, grow, dominate

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Q1: Integrating teams and tools Cleaq to ensure frictionless execution.
Q2: Accelerating go-to-market with an optimized sales and marketing strategy.
End of 2025: A clear objective: to equip more than 1,500 companies and 20,000 employees.

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Transforming a market that is still wasteland

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While computer equipment rental is still emerging in France, it is already becoming popular in the United States, where 90% of individuals rent their smartphones. The gradual adoption of this model in business opens up enormous opportunities.

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A future open to other sectors

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With solid execution and a long-term vision, Mobile.Club could replicate its model on other verticals such as furniture or cars. The ambition is clear: to create a flexible European leasing champion, pushing the limits of the traditional property market. To be followed closely!